The Caribbean by Private Jet

A New Way to Travel?

Once considered a means of transport reserved for elites, private aviation is experiencing unprecedented growth today. At the origin of this trend: the COVID-19 crisis. Commercial planes suddenly grounded, new social distancing directives to follow, and many professionals now required to work remotely… the perfect cocktail for a new offering to emerge? Not necessarily, but the discovery of a real alternative to commercial aviation when it was completely frozen. Private jet rental presented itself as the miracle solution, for regular users of course, but above all for a new type of clientele. More flexible, faster, and more respectful of health restrictions, this way of traveling, which wasn't new, became a perfect escape route.PortableText [components.type] is missing "internalLink"

A Younger, Leisure-Focused Clientele

If the crisis opened the horizons and possibilities for many travelers who thought they were deprived of any air crossing, other factors have also come into play in recent years to lead to this 'boom' in private aviation. From the emergence of social media to new virtual currencies (cryptocurrencies) and the new rich that come with them, passing inevitably through a shift from traditional celebrities and opinion leaders to 'influencers' and their personal branding, the private jet appeared as the perfect accessory for the new generation of influence. Whether to show off their success to their audience, or simply to travel as much as possible and to the most unusual places, flying private is no longer solely synonymous with business travel. Most private aviation players have in fact observed in recent years an increase in the proportion of 'leisure' and 'family' in their sales mix.

New Trend, New Offering

Based on these observations, the Caribbean company BIRDY Private Jets decided to focus its attention on this new generation of travelers. The traditional business aviation broker transformed into a 'private aviation broker' in the words of its team, and chose to dedicate itself more to 'leisure' travel as well as to fulfilling the most unusual desires of each of its clients 'young and young at heart'. To achieve this, BIRDY is riding the wave of 'event-type' flights: round trips to the trendiest festivals in recent years such as Spring Break, Coachella or Burning Man, as well as customized aircraft interiors for a bachelorette party, Valentine's Day or a birthday.PortableText [components.type] is missing "link"

From Simple Journey to Full Tailor-Made Flight

It's quite a rejuvenating boost that BIRDY Private Jets wishes to project on the marketing scene of private aviation this year. If the traditional advantages of business aviation are well proven — flexible choice of departure dates & times, a number of accessible airports ten times higher than that of commercial aviation, no queues, layovers or 'unnecessary' connections, among others — BIRDY goes even further when the opportunity arises, by customizing each flight according to the client's wishes to offer them a true travel experience: red carpet, floral or themed decoration, baked goods bearing the passenger's likeness… almost anything is possible. But the company, founded by two passionate and experienced women in the field of business aviation, doesn't forget the very foundation of air transport: to pick up a passenger at point A and transport them in the safest and smoothest way to point B — or even point Z if needed — in comfort and serenity, but above all, in complete safety. Whether it's a simple journey or an ultra-personalized flight.PortableText [components.type] is missing "link"

Aviation in Their DNA, Luxury in Their Heart

BIRDY Private Jets was born on the island of Saint-Barthélemy, a natural choice for its founder who grew up in this luxurious corner of the Antilles. Granddaughter of Rémy de Haenen — a pioneer of aviation in the Caribbean and the first pilot to land on St Barths in 1945 — she wanted to remain true to her roots by merging her passion for aviation and her self-taught nature in creating BIRDY. A way both to pay homage to her grandfather, in her own way, but also to offer personalized service, always in her own way, to a public too often forgotten by the traditional and aging players in private aviation; 'the new successful younger generation lives passionately and deserves to have 100% personalized service', Ms. de Haenen tells us. True to the flamboyant image of her island, ultimately.

This partner post is part of our partnership with Birdy Private Jet, who wrote it.